about us
Setting a New Standard in Automotive Excellence
At Icon Automotive, we’re building more than just another automotive brand—we’re crafting a nationwide standard of quality, precision, and professionalism. Founded with a bold vision to unite the country’s top-performing local shops under one banner, Icon Automotive brings together the best technicians, the best equipment, and the best customer experience in the industry. Find your location using the button below and start your Icon experience.
Meet The Executive Leadership Team Behind Icon

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Shawn Beard
Shawn Beard is the Co-Founder and Managing Partner of Icon Enterprises, a private investment and operating platform focused on partnering and building lower middle-market businesses in infrastructure services, energy, and automotive verticals. With more than 25 years of executive and entrepreneurial experience, Shawn has led multiple successful ventures and brings a proven ability to unlock value through both strategic insight and disciplined execution.
Shawn began his entrepreneurial journey as the owner of Milford Pipe & Supply, a regional distribution company that he scaled significantly before leading it through a successful sale. He has since founded, grown, and exited multiple other companies across the service and distribution sectors, earning a reputation for building operationally sound, high-performing businesses.
Known for his sharp business instincts and deep operational know-how, Shawn has repeatedly generated superior investor outcomes by focusing on leadership development, customer retention, and scalable processes. His approach is hands-on yet strategic—partnering closely with portfolio company teams while maintaining a clear long-term vision for growth and value creation.
In addition to his experience in infrastructure and energy, Shawn is a lifelong automotive enthusiast, a passion that naturally complements Icon’s ventures in the high-end automotive services space. He has a deep understanding of the clients expectations and a strong desire to exceed expectations.
At Icon, Shawn continues to focus on identifying promising partners, mentoring leadership teams, and supporting long-term value creation. He brings the perspective of a seasoned entrepreneur with the discipline of an institutional investor, making him a key driver of Icon’s strategic direction.
Shawn began his entrepreneurial journey as the owner of Milford Pipe & Supply, a regional distribution company that he scaled significantly before leading it through a successful sale. He has since founded, grown, and exited multiple other companies across the service and distribution sectors, earning a reputation for building operationally sound, high-performing businesses.
Known for his sharp business instincts and deep operational know-how, Shawn has repeatedly generated superior investor outcomes by focusing on leadership development, customer retention, and scalable processes. His approach is hands-on yet strategic—partnering closely with portfolio company teams while maintaining a clear long-term vision for growth and value creation.
In addition to his experience in infrastructure and energy, Shawn is a lifelong automotive enthusiast, a passion that naturally complements Icon’s ventures in the high-end automotive services space. He has a deep understanding of the clients expectations and a strong desire to exceed expectations.
At Icon, Shawn continues to focus on identifying promising partners, mentoring leadership teams, and supporting long-term value creation. He brings the perspective of a seasoned entrepreneur with the discipline of an institutional investor, making him a key driver of Icon’s strategic direction.
CEO
Shawn Beard

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Patrick Brown
Patrick Brown is an experienced executive with over 20 years of leadership across industrial services, utilities, and infrastructure-related sectors. He currently serves as a senior Partner and Co-Founder of Icon Enterprises, where he focuses on operational strategy, portfolio company support, and long-term value creation.
Patrick most recently served as Chief Executive Officer of LineQuest, where he led a multi-year transformation of the business. Under his leadership, the company experienced significant revenue and EBITDA growth, expanded its workforce fivefold, and successfully completed a strategic sale in 2022. Brought in during a critical turnaround phase, Patrick built scalable systems, restructured operations, and positioned the company as a leading platform in its market.
Prior to LineQuest, he served as President of Texas Re-Excavation (T-Rex), a portfolio company of Oak Tree Capital. There, he led a successful turnaround, restoring profitability and laying the foundation for sustainable growth.
Earlier in his career, Patrick held a range of operational and commercial leadership roles across both public and privately held organizations in the construction, energy, and industrial sectors. These experiences provided him with a strong foundation in field operations, business development, and cross-functional leadership.
He holds a B.A. from Baylor University and has played a central role in numerous M&A transactions, capital raises, and operational integrations. At Icon, Patrick is focused on identifying, supporting, and improving the operations of partner companies through hands-on leadership and disciplined execution.
Patrick most recently served as Chief Executive Officer of LineQuest, where he led a multi-year transformation of the business. Under his leadership, the company experienced significant revenue and EBITDA growth, expanded its workforce fivefold, and successfully completed a strategic sale in 2022. Brought in during a critical turnaround phase, Patrick built scalable systems, restructured operations, and positioned the company as a leading platform in its market.
Prior to LineQuest, he served as President of Texas Re-Excavation (T-Rex), a portfolio company of Oak Tree Capital. There, he led a successful turnaround, restoring profitability and laying the foundation for sustainable growth.
Earlier in his career, Patrick held a range of operational and commercial leadership roles across both public and privately held organizations in the construction, energy, and industrial sectors. These experiences provided him with a strong foundation in field operations, business development, and cross-functional leadership.
He holds a B.A. from Baylor University and has played a central role in numerous M&A transactions, capital raises, and operational integrations. At Icon, Patrick is focused on identifying, supporting, and improving the operations of partner companies through hands-on leadership and disciplined execution.
COO
Patrick Brown

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Chris Anderson
Chris is the CFO of Icon Enterprise Co. LLC where he oversees all financial activities of the company and its subsidiaries. Prior to joining Icon, he was a Managing Director with a Dallas-based family office investment vehicle, where he focused on private equity investments in high growth consumer and technology companies. He previously served as CIO of VS Capital Management LLC and was a co-founder and CFO of Larkspur Capital Partners, LP, a real estate investment and development firm.
Chris began his career as an Analyst in the Investment Banking Department at UBS AG, where he worked on mergers & acquisitions and financing transactions for companies in the technology industry. He then held positions in Strategy and Corporate Development at Hewlett Packard Co. and Solera Holdings, Inc., an automotive-focused software company, where he executed M&A transactions and strategic minority equity investments. Chris graduated from the University of Southern California with a B.S. in Business Administration and a B.S. in Accounting and is a CFA Charter holder.
Chris began his career as an Analyst in the Investment Banking Department at UBS AG, where he worked on mergers & acquisitions and financing transactions for companies in the technology industry. He then held positions in Strategy and Corporate Development at Hewlett Packard Co. and Solera Holdings, Inc., an automotive-focused software company, where he executed M&A transactions and strategic minority equity investments. Chris graduated from the University of Southern California with a B.S. in Business Administration and a B.S. in Accounting and is a CFA Charter holder.
CFO
Chris Anderson
OUR COMPANY PRESIDENTS

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Wyatt Ramsey
Wyatt Ramsey is a highly skilled automotive technician known for his precision craftsmanship and deep expertise in high-performance vehicles. As a certified Porsche technician and former key member of the Graham Rahal Performance (GRP) team, Wyatt played an integral role in the renowned Project Recommission series, where he helped transform Porsche Carrera GTs into bespoke, one-of-a-kind restorations. His work on these iconic supercars earned him a reputation for meticulous attention to detail and a relentless pursuit of quality.
Drawing on years of elite automotive experience, Wyatt partnered with Icon to co-found Icon Automotive Services—a venture committed to setting a new standard in the automotive service and customization industry. Through this partnership, Wyatt brings his passion for performance and craftsmanship to a broader audience, delivering top-tier services in maintenance, performance upgrades, customization, and restoration.
Wyatt’s journey from hands-on technical builds to entrepreneurial leadership reflects his unwavering dedication to automotive excellence. Today, he continues to serve car enthusiasts and collectors with the same integrity, technical mastery, and drive that have defined his career from the start.
Drawing on years of elite automotive experience, Wyatt partnered with Icon to co-found Icon Automotive Services—a venture committed to setting a new standard in the automotive service and customization industry. Through this partnership, Wyatt brings his passion for performance and craftsmanship to a broader audience, delivering top-tier services in maintenance, performance upgrades, customization, and restoration.
Wyatt’s journey from hands-on technical builds to entrepreneurial leadership reflects his unwavering dedication to automotive excellence. Today, he continues to serve car enthusiasts and collectors with the same integrity, technical mastery, and drive that have defined his career from the start.
President
Wyatt Ramsey

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Kody Keuter
Kody founded New Image Auto Detailing in 2009 while working as an engineer at Lockheed Martin in Fort Worth. What began as a mobile detailing operation quickly evolved into a premium service business focused on paint correction, ceramic coatings, and paint protection film (PPF). From the beginning, Kody built a reputation in the DFW car community for delivering high-quality work with integrity, consistency, and an unwavering attention to detail.
For over a decade, Kody bootstrapped New Image while balancing his engineering career, eventually making the decision in 2021 to leave Lockheed Martin and pursue the business full time. With a commitment to craftsmanship over volume, he steadily scaled the business, earning the trust of both daily drivers and exotic car owners alike.
In 2024, New Image partnered with Icon to become Icon Automotive, combining operational horsepower and strategic resources with Kody’s expertise and reputation. Since then, Icon Automotive has grown into a leading provider of high-end PPF, ceramic coatings, tint, and automotive customization services. Kody continues to lead the charge with the same customer-first philosophy that sparked New Image’s original success—now amplified by a broader platform and bigger vision.
For over a decade, Kody bootstrapped New Image while balancing his engineering career, eventually making the decision in 2021 to leave Lockheed Martin and pursue the business full time. With a commitment to craftsmanship over volume, he steadily scaled the business, earning the trust of both daily drivers and exotic car owners alike.
In 2024, New Image partnered with Icon to become Icon Automotive, combining operational horsepower and strategic resources with Kody’s expertise and reputation. Since then, Icon Automotive has grown into a leading provider of high-end PPF, ceramic coatings, tint, and automotive customization services. Kody continues to lead the charge with the same customer-first philosophy that sparked New Image’s original success—now amplified by a broader platform and bigger vision.
President
Kody Keuter
Our Board Of Expert Advisors

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